I think Cody deserves a title match and anything else he's gotten thus far. His stuff has been some of the best we've seen in AEW. Not because of the moves he performs in the matches, but because of the story and drama he brings to them. Cody doesn't deliver 150 moves and 99 miles an hour, but his performance arguably gets the fans more emotionally invested than any other performer in the company.
And honestly I doubt he's even going to win.