Of course continue to profit off them and do whatever is needed. And I'll continue to disagree about a fanbase who will type out RIP and comment how they don't know so/so was in bad shape etc and unable to do things. Yet when they needed help was told ..."Your on your own buddy , ya know the risks..." In all...I disagree with that stance.
And there is a difference between a Rock or John Cena than lets say a Axl Rotten who worked in WWE and Vince puts out home videos and uses on a streaming service. Who suffered from CTE and his career ended due to spinal injury a few years before he passed. There is a HUGE difference as posted between guys who make millions of dollars a year and those who won't. Yet the company will profit using them on streaming etc. Yet Rock and Cena will likely get paid for that ...while a guy like Rotten won't .