If/when Strowman doesn't win at the Royal Rumble, there's no point in getting behind him. He will be the collateral damage of Vince's long-term plans that have horrifically backfired.
They need to change that story though because they had Reigns go through it for 4 months and it became stale around SummerSlam. Vince has to create interesting feuds for Rollins that will elevate the Universal Championship. That will add prestige to the title much more than Rollins wrestling day in and day out against random WWE Superstars.
I honestly don't understand why they didn't let Shinsuke go through with his Nakamerica gimmick. That Blackmass Design photo he posted on Twitter "Make Nakamerica Great Again" was brilliant.