In other words, very random and not all that inclusive information that really doesn't mean anything.
What "we" have to work with probably pales in comparison to all the information DC/WB can gather through various types of market research and the sales numbers we don't have access to but they would.
As for "hyperbole", I'm ALREADY choking on all of the "hyperbole" DC is constantly trying to force down our throats and uses to reach into our wallets. I don't need any more of that false-talk.