Creators by a landslide. Fans get disappointed because they get passed on from creative team to different creative team and lose their impact because the corporations want to milk the creative property. When a good creative team comes in, it springs back to life. Which can turn characters like Spider-Man and Superman to cultural icons. The bad is that the stakes could never be as high because they have to keep stories going no matter what and not even death is taken seriously anymore. I think it's better now since more creative teams especially ones with new property can create a beginning middle and end, a more fieshed out complete story. Imagine if Y the Last Man was still going on? I wouldn't even care anymore. Imagine if Spidey ended in 1970 and never came back? The story might have been more impactful, but, he probably wouldve became a relic of his time.