because Marvel didn't file register trademark until 1972 this same year shazam arrival on the newsstand, got register trademark in1974, this same year dc remove captain marvel from the cover. that very odd
I found this from
http://dcuguide.com/forums/viewtopic...15027&start=45
Here is copy from a search of the trademark database clearly showing the trademark for Captain Marvel.
Word Mark CAPTAIN MARVEL
Goods and Services IC 016. US 038. G & S: PUBLICATIONS, PARTICULARLY COMIC MAGAZINES AND STORIES IN ILLUSTRATED FORM. FIRST USE: 19670914. FIRST USE IN COMMERCE: 19670914
Mark Drawing Code (1) TYPED DRAWING
Serial Number 72434765
Filing Date September 5, 1972
Current Basis 1A
Original Filing Basis 1A
Registration Number 0976419
Registration Date January 8, 1974
Owner (REGISTRANT) CADENCE INDUSTRIES CORPORATION DBA MARVEL COMICS GROUP CORPORATION DELAWARE 635 MADISON AVE. NEW YORK NEW YORK 10022
(LAST LISTED OWNER) MARVEL CHARACTERS, INC CORPORATION DELAWARE 500 South Buena Vista Street Burbank CALIFORNIA 91521
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Eli Bard
Prior Registrations 0854655;0930695;AND OTHERS
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20130925.
Renewal 3RD RENEW
I believe Fawcett renewal Copyright Captain Marvel adv back in 1968, maybe that why dc used Shazam on the cover but, dc used captain marvel on sub-title for two years.
sadly, look like both Fawcett and dc allow marvel file register captain marvel trademark.
by the way. Jerry Ordway says that in facebook captain marvel other name is Shazam too. some people don't realize that, if Fawcett calls mary marvel shazamgirl, so is captain marvel, Jr is shazam boy and captain marvel other name is Shazam. . I agree with Jerry because he works in dc comics, he know that. . at lest I am glad Marvel and other comics pubicsher did not take Shazam from DC, so it mean Billy Batson is the Heroic Shazam and Captain Marvel. the wizard Shazam is the real name is Jebediah. like lt or not.