I was amazed when Marvel took Ironman and made him one of the most popular fictional characters of this era. And then they took way more Obscure characters like GOTG and made them household names. I think having a xharacter like Spiderman or Batman gives it an advantage but it doesnt guarantee it will do better then a character like Cardiac. GoTG was a blast and people connected with it. Knowing it ties to the MCU helps a certain group of people but alot of people dont understand that the Fox marvel movies are made by different people then the MCU movies and it doesnt guarantee them success. Also I think Marvel makes great trailers and it gets people in there. Hope both companies put more money into obscure characters