if you look, most comics now have their legacy numbering embedded as well. Note immortal hulk is labelled as #2/lgy. #719. Its not starting over so much as they are recognizing "seasons" to make it easier for new readers to jump on. Its a smart move, really. People are making way too big of a deal on it on this board as there's not been a reboot sense secret wars. If you want to blame storied being cut short its the crossovers more than anything.
Here is a cover where both numbers are featured.
hulk isn't alone in this, thor and other long runners are doing this as well. This idea that they are rebooting every year is basically false.