Honestly, I am having trouble finding the words to express the difference betwen the Jason Todd like event and the Superman event. The best way for me to explain it is to say that we knew, and the editors knew, that we were in for a roller coaster ride with Superman's Death and "rebirth". It was all planned out that way. It wasn't even a shock. Superman's death was announced weeks before.
Jason Todd, he wasn't designed to come back and the point of that storyline was that Jason Todd would die. It was shocking and bleak.