This is not entirely correct. In a shared on-going universe if you do not build off what came before or at the very least respect it, you in return shoot yourself or the company in the foot in the long run.
To deny that is to be willfully ignorant. There are way to many current examples of it a large one would be DC's 52. Where a whole line of stories got turned on their head and almost lead the company into ruins in the long term.
Making a writer sound as if he is a god on a title that he will be on for a few months to a couple of years, if he is lucky is by far less concerning that a fan to recognizing the continual degradation or inconsistency of a character. Characters who have potential, if handled correctly, should out live said writer. Asking fans to just shut up and put faith in some person whose only concern is "How many eyes I can get on my personal name" is essential to "drinking the Kool-Aid" in this day and age.
No, writers who earned respect from fans in this medium are those who respect the characters and their lore. Who also build their reputation on telling good stories again and again. Not those who push bait click stories for the wow factor to seem more interesting then they really are.