Originally Posted by
WallStreeter
Because Marvel has no new ideas, Jott has happened again with the o5, is happening again in the Dark Phoenix movie, and will probably happen again in the comics next year upon the return of Cyclops. Emma has already been made a villain again (Hellfire Club Black King). This is not a criticism of your preferences, this is a criticism of Marvel and the refusal for companies to really take characters in new directions for long, for the most part. All they care about is what sells at the height of a characters popularity.
That's really why nothing new will happen with Maddie beyond Goblin Queen stuff, and that's when we rarely see her. Inferno was her biggest storyline, and it has remained the default for her character. Is it bad writing that she cannot grow into something else? Most definitely. But when was the last time we've seen good writing from Marvel?