For those of us who remember the clone saga in great detail, it was originally proposed that Ben Reilly would be revealed to be the original Peter Parker -- thus this would give the writers the ability to return him back to his fun, single, care-free days. In retrospect, I think retelling classic stories from the 60's where Peter (Ben) was a nerd who tried to date (and failed), and tried to land a great job (and struggled) would've been the best way to approach the new Ben Reilly series.
In the words of Weird Al, Ben should've been the "White & Nerdy" Peter Parker. Ben should've been the one who writers could've had fun with -- creating stories of how a clone tries to make a "real" life for himself. Ben should've kept Uncle Ben & Aunt May's wisdom in his thoughts and tried to live responsibly, all the while trying to justify why he should be a hero (since heroism is for people like Peter).
In order for a Ben Reilly series to work, you have to take the character back to the beginning -- back to his basics. Show the reader WHY Ben is different, and how life's events such as "The Lost Years" have changed him -- made him stronger internally, yet happy to be alive. After being resurrected, Ben should've been more curious how Aunt May was doing, or how his old friends & co-workers have been at the Daily Grind coffee shop. Ben should've 'wanted' to keep dying his hair blonde (or even go back to wearing glasses like in high school) for the simple fact that he didn't want to look like Peter (or have someone else think he looks like Peter).
Having a Ben Reilly who struggles to buy ingredients for his webbing, while still trying to afford his cell phone bill, would've been more entertaining than reading about a deranged semi-villain who doesn't know if he wants to be good or evil. Another aspect the writers could've explored was having Ben look up his old girlfriend, Janine Godbe. That could've been a great storyline! Remember, even though Baby May was killed off in the comics, Janine had a baby boy of her own (as referenced in the MC-2 comics -- Darkdevil).
And NO, the current writers do NOT understand Ben. He was a guy who kept his optimism strong, despite life beating him down (just like Spider-man: Ben Reilly of Earth-94). Ben Reilly would never kill, no matter the stakes. Even when he was merged with the Carnage symbiote, he refused to kill. Ben's refusal to kill was even referenced again in the "Who was Ben Reilly?" storyline. Unfortunately, I have no more optimism left for Ben Reilly. And for readers like myself, that is the true tragedy of what has become of such a beloved character.
Sometimes (regularly) I think that Marvel should just step aside and let a "fan" write Ben's return. We apparently know this character better than the current group of writers on Marvel's staff. That's not a jab at their staff, but I believe you have to be a true fan to understand what makes Ben great (and unique).