Well, let's recap:
So far Marvel has:
- Killed Ben
- Left him on the shelf for over 20 years, teasing his return more than once but not following through
- Finally brought him back as basically a completely different character, after killing him 27 more times
- Teased redeeming him, then killed him AGAIN at the last second and doubled-down on making him a supervillain
- Will likely kill him YET AGAIN in Spidergeddon
There is a pattern of behavior here.