Originally Posted by
Yoda
Probably not the thread to rehash the New 52, but I think you're glossing over a lot of the problems the New 52 created and I'm not sure what other "known" metrics you're thinking of because sales, critical and fan acceptance, storytelling, and merch all suffered. Sales wise, there was the initial bump and then the whole line crashed. Storytelling wise, again you had an initial bright spot with Morrison, but Morrison actually kept the legacy elements of the character! You could sub in the Morrison origin with the classic Superman and it would still work. But they jumped 5 years with little to no actual character development then storytelling went off a cliff as well. You had Pak's run which was OK until Truth, but it brought in a legacy character in Lana.
But what else? You can blame that on editorial interference and crossovers, but that stuff was necessary across the line because the sales and quality were not there and were trying to throw everything at the wall to stay away from the "legacy" stuff. Plus, outside of Doomed, what crossovers mucked up the Superman line? Pak's ban on Lois Lane. Dropping the Daily Planet angle for a blog. And this is saying nothing of the quality of the rest of the line. The Superman line suffered from all the same issues that the New 52 did.
And the sales success is relative. It was selling consistently outside of the top 20 for much of the run, wasn't it?
The only book that seemed to maintain quality and sales was Batman. Batman will always sell, but what was unique about it - It all but ignored the New 52 reboot except for the costume. Kept most of the pre-N52 characters in recognizable forms and did not go for cheap editorially mandated tricks to shock fan expectations.
Now you also have to consider the costume. Superman merch with the new design apparently sold a lot worse. The drop off in merch sales was supposedly one of the reasons the N52 was dropped. With Superman, the look never took off (I blame this on Jim Lee actually, his design work is dated and he tries to overcompensate with over complicated looks. Plus turtlenecks, who honestly thought that was a good idea?) And even then half of it kept the classic look, because after 80 years that is "Superman" to basically everyone. Or people just dropped the messy elements from the Lee design, like they did with the animation.
And you have the ignoring of all the legacy elements. When the mass media, DCEU, TV specifically associate Superman with Clark Kent, Lois Lane, the Daily Planet, and being a reporter, that is ingrained in the mass interpretation of Superman. You strip that away and you have a generic superhero who's wearing an S-Shield. You can swap the Sentry, Mon El, Captain Marvel, Will Smith as Hancock into that etc. and no one would notice, because you stripped the mythos down to nothing that anyone will recognize.
Batman without being rich, Alfred, a Batcave, a Batmobile, etc. is just a vigilante. Superman without Clark Kent, The Daily Planet, Lois Lane, Jimmy Olson, is just a generic superhero. The mythos elements ARE the character.