I need to make sure my LCS participates!
I wish I had some of that Hellboy beer kicking around to celebrate.
Happy HB day everybody!
(My LCS didn't have any freebies aside from the comic, but shan't look a gift horse in the mouth)
Went to my shop this morning (hadn't been there since last month, partly due to weather considerations) and, as I guessed, they weren't doing anything for "Hellboy Day".
Then again, when I mentioned it as I was paying for my stuff, I was told that many of those special days really don't bring much extra business to the store to make it worthwhile. Even "Batman Day" hasn't really been worth it in terms of more customers.
My LCS had 2 guys silkscreening t-shirts in the parking lot, so I bought one of those to support the store, then inside they were giving away the Seed of Destruction #1 anniversary reprint, 2 different bookmarks, a window cling, a set of temporary tattoos, and the timeline poster, and then they gave me some extra HB stuff because I was wearing my super special awesome Hellboy fez, and then I bought a locally produced store print from a guest artist, again to benefit the store.
Another LCS I popped into had a local artist doing his version of HB in sketches, and they raffling off a couple of HB comics as a fundraiser, but that was about it.