Quote Originally Posted by The Whovian View Post
I called three shops in my area and none were participating in the HB event. It was disappointing to say the least.
It may have depended on how many people buy Hellboy-related comics and stuff at those stores.
I don't think stores get that stuff for free from the publisher. I believe the stores have to order it / pay for it (non-refundable, too, if they have leftovers they'd like to return).