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  1. #1
    Astonishing Member Gaastra's Avatar
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    Default How DC used to promote their comics

    After the marvel one lets do DC next. Let's look at how DC use to promote it's comics and how they have change over the years.


    If you have any comic ads you want to share feel free to.


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  2. #2
    Astonishing Member Gaastra's Avatar
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    Default

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  3. #3
    Astonishing Member Gaastra's Avatar
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    Default

    [IMG][/IMG]
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  4. #4
    Astonishing Member Gaastra's Avatar
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    Default

    [IMG][/IMG]
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  5. #5
    Mighty Member Panic's Avatar
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    Default

    Edit: nevermind, I was wrong -
    Last edited by Panic; 12-06-2018 at 03:46 PM.

  6. #6

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    Here's an ad from early 1978 that first advertised the DC Explosion that began in June 1978, which brought the page count for regular issues up to 40 pages, which allowed for each issue to have an 8-page backup feature. The price was increased from 35 cents to 50 cents.

    It's followed by another DC Explosion ad detailing specific new features.

    By end-of-summer 1978, the DC Explosion turned into the DC Implosion that canceled much of their line, reduced page count back to 32 pages per issue, and cut the price to 40 cents.






  7. #7

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    But DC would never say die, and by 1980, things were looking better for DC, so they tried the expansion again. They didn't call it the DC Explosion this time -- they didn't call it anything! They just substituted 8 pages of story for 8 pages of ads, keeping the page count at 32 pages, but increasing the price from 40 cents to 50 cents once again. This time it took, and DC's titles remained at 25 story pages (later 27 pages when the price went to 60 cents).


  8. #8
    Fantastic Member
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    i guess DC completely misjudged demand for Dark Knight Returns with only "1200 copies available through subscription"

  9. #9

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    Here's the ad from late 1977 that first announced DC's Dollar Comics initiative. Jenette Kahn came on as DC's publisher in 1976 and spent the next couple of years phasing out DC's reprints and switching to all-new stories. As a kid, I loved this, and it was a seismic change in the industry as both DC and Marvel had numerous reprint books on the stands each month. Even after the DC Implosion, the Dollar Comics giants remained.


  10. #10

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    Here's DC's house ad for ACTION COMICS #600:


  11. #11
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  12. #12
    DC Comics Forum Mod The Darknight Detective's Avatar
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    Quote Originally Posted by Jim Kelly View Post
    Actually, swelegant is not the word I would use. The cat's pajamas? Now that's the stuff!
    A bat! That's it! It's an omen.. I'll shall become a bat!

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  13. #13
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    The Christmas market . . .





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  14. #14
    Boisterously Confused
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    Gaastra, this is great thread.

  15. #15
    Astonishing Member Güicho's Avatar
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    Default

    Agree, although can all put the year or issues and numbers their scans are from?
    Thanks!
    Last edited by Güicho; 12-01-2018 at 06:37 PM.

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