How DC used to promote their comics

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[Jim Kelly]

Bob Oksner's work on SGT. BILKO and PVT. DOBERMAN was quite good. Here are some other titles he illoed--

LEAVE IT TO BINKY--1st and 2nd issue, on sale December 26th, 1947, and February 27th, 1948



Batman and Robin in THE ADVENTURES OF JERRY LEWIS 97 (November-December 1966)



Angel and the Ape in SHOWCASE 77 (September 1968)

[OBrianTallent]

Gonna post a few favorite Wonder Woman house ads, starting with this one from a personal favorite (though perpetually forgotten) era:

And of course this precursor of great things to come:

And an (almost) bookend ad for the Perez run:

I was more than over the moon when I found out my favorite artist was taking over my favorite character and seeing his art for the book just about made me cry each month. I can remember seeing that ad for his first issue.
I also loved the Messner-Loebs run and really liked Lee Moder's art as well. Wouldn't mind him having another run on the title...either of them actually.

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[DrNewGod]

I once owned that The Best of DC LCE Tabloid. I'm pretty certain it's where I first read "Night of the Reaper." It fell victim to one of my mother's pogroms while I was at college.

[SJNeal]

I was more than over the moon when I found out my favorite artist was taking over my favorite character and seeing his art for the book just about made me cry each month. I can remember seeing that ad for his first issue.
I also loved the Messner-Loebs run and really liked Lee Moder's art as well. Wouldn't mind him having another run on the title...either of them actually.

Did you catch the WW Retroactive: 1990's one-shot a few years ago? It featured a new Loebs/Moder collaboration. The story was good - not amazing, but can't expect much from a one-shot - however Moder's art has gone full blown cartoon in recent years. The distorted faces/proportions just don't look good to me. In the 90's it was quirky enough to catch my eye, but there was an elegance to it that I appreciated.

[Jim Kelly]

Sgt. Rock's house ads were works of art in their own right.

80 PAGE GIANT 7 (February 1965)--Sgt. Rock's Prize Battle Tales


OUR ARMY AT WAR 151 (February 1965)


OUR ARMY AT WAR 208 (July 1969)

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[OBrianTallent]

Did you catch the WW Retroactive: 1990's one-shot a few years ago? It featured a new Loebs/Moder collaboration. The story was good - not amazing, but can't expect much from a one-shot - however Moder's art has gone full blown cartoon in recent years. The distorted faces/proportions just don't look good to me. In the 90's it was quirky enough to catch my eye, but there was an elegance to it that I appreciated.

I have that issue I think...I might have blocked it out for a similar reason. Lol. I will dig it put when I get home!

[Jim Kelly]

Newsstand circa May 1938--first issue of ACTION COMICS on sale.



Magazine rack circa January 1939--DETECTIVE COMICS 24, ADVENTURE COMICS 35, ACTION COMICS 9, all cover dated February 1939.



Spinner rack circa March 1956--THE ADVENTURES OF BOB HOPE 38 (April-May 1956) and SUPERMAN 105 (May 1956) on sale.

[Jim Kelly]

More kids reading comic books . . .

Girl reading "Mickey Mouse and the Submarine Pirates," DELL FOUR COLOR 141 (March 1947)--behind her SUPERMAN 45 (March-April 1947), SENSATION COMICS 64 (April 1947), STAR SPANGLED COMICS 67 (April 1947), WHIZ COMICS 84 (April 1947) [Fawcett].



Three kids reading comics: the taller boy is reading SUPER DUCK COMICS 20 (June 1948) [Archie], the shorter boy is reading CALLING ALL KIDS 19 (June 1948) [Parents Magazine Press]. Behind them ALL-STAR COMICS 41 (June-July 1948), FEATURE COMICS 123 (June 1948) [Quality]; below ACTION COMICS 120 (May 1948).



Boy reading FLASH COMICS 102 (December 1948), on sale in October of 1948.

[Jim Kelly]

Back in 1973, when Michael Uslan and Bob Rozakis started work at DC (National Periodical Publications), they both were tasked with driving the DC Comicmobile around the suburbs of New Jersey. This was Sol Harrison's idea for how to get comics to consumers who didn't have them available in their area.

Laurie and Bob Rozakis, with the Comicmobile:

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