Originally Posted by
ladyofthelake
Sigh, this is rather complicated. It has to do with a bunch of stuff, among it is that Marvel comics, with the direction of Disney, wants to change its brand. It also has to do with financial projections, marketing, audience sampling but mainly with demographics. The last one is the one that is really screwing us over, because for some reason Marvel is trying to hit the lowest common denominator, meaning the most age, race, gender, etc groups as possible. When you put anything forth, you usual target a specific demographic. Commercials, everything in the media, sales they target groups of people based on several things. Won't get into too much detail but sufficient to say when someone wants to get the most groups, age/race/gender/etc at the same time it's called going for the lowest common denominator. The most people want what you put it, supposedly the more money you get.
Blockbusters are great examples of this phenomenon. They try to get as many people to come watch the film to make the most mula, which is why they are called blockbusters. They are made to appeal to a large number of people from all walks of life, which is why they normally have no real essence, purpose or plot. The scripts are terrible, aka, dialogue, ugh, and you can tell that right off the bat in the previews. If you want to rip your ears out at the stupidity the actors are sprouting, it's not going to get better in the actual movie, only worse. Previews/trailers are made to draw you in so they usually put what they consider good bits in them. But only that, the acting is usually bad and/or the plot is so bizarre or just plain dumb that you keep thinking a toddler could do a better job.
Not all of them, mind you, but they are made to entertain and get people to watch, with ridiculous/moronic attempts at humor, even if just once, so they tend to spend most of their money on special effect and not too much on anything else. It usually works in that most of them do break the billion dollar mark, and only if they can make into China which is why you see so many Chinese things/locations/actors/pro-China popping up in movies since China has a limit to how many movies they will allow to enter their country and China is a goldmine when it comes to movies.
So what the heck does any of this have to do with your comment. You made a very interesting point about the "changing of the guard" so to speak. And in a way, that is exactly what is happening. It may had started as part of the cold war between Disney and Fox over the X-Men/Fantastic Four rights which started way back after X1 when Marvel/Disney created the series Mutant X and Fox sued them over it. But even that it wasn't until a few years back that Disney/Marvel did a massive signaling of their intent by shoving social politics into their books.
They focused more on younger, female, "other" characters to the point that every single book got affected. Steve Rogers being replaced by Sam Wilson, a younger, female version of Iron Man, a female Thor, the kids taking over a lot of the issues, the baby O5. I could go on and on but you get my point. They wanted to appeal to more people and thus, in theory, based on all the "research" they were doing, would bring them more readership and more money. Of course we know how that is going down.
That they are now "baffled" why their play didn't work really makes me wonder about the credentials of the guys they keep putting in charge. They clearly need to clean house if they want to save their brand, and I don't mean just Marvel. Already ESPN is laying off people like its going out of style so I hope that they get smart and revamp their brand because frankly, they are going down and going down hard.
As for Scott, if they did bring him back I would love for him to just take off and do a special ops team of his own. Search and rescue and start his own sanctuary or just rescue mutants and their families and drop them off somewhere safe. That is how I would see him. Be mysterious, have a jacket with a hood. That would be my ideal situation for him. Leave the X-Men behind but never stop fighting for mutants. That's how I thought Uncanny X-Men under Bendis would go but I guess not.