The most shortsighted decision they made. Given that there are AU and the multiverse. The new 52 should have gotten its own earth, like the so many different versions that are allowed to exist. Some are terrible villainous versions, some are forgettable ones, some are versions that can't even sustain 6 issues...yet they get to exist. Instead of keeping these variations, so as to allow the exploring of new tales, expanding the lore, (lore is a thing that encompasses all media across all platforms, not just comics) creating versions that appeals to different sections of fans...they take it , destroy it , to suggest they never existed is absurd.
It's hilarious that you can have worlds still exist, even if it flunks at the box office or a mediocre tv show that has a limited audience. DC needs to understand not every fan is the same. Not one section should dictate to all. Sure I get you have to have certain perimeters with properties and there are somethings they will not do. Some they will experiment and test out. And the thing is the anti new 52 and anti SMWW machine which is made up of many bloggers and old time fans or rival shippers shouted so much that DC believed that they spoke for all of fandom. The fact is the new 52 was a success. They got new fans and lapsed ones back. Compare the numbers you will see new 52 did not have the props and incentives of rebirth and still sold better esp in GN format. And SMWW title sold well ...given what it had to endure, and compare it to many others titles then and now...it was worth the experiment because it stood its test. The merchandise off it sold very well and still sells. It's one thing as Lovestar says putting out a book, having the PR machine or bloggers with their bias praise and yet it cannot sell well to save its life. Something does not compute. DC needs to do better market research and retailers need to ask themselves serious question too because imo they are also part of the problem...stuck on nostalgia too.
It is vindicating to read this article and see exactly what we have been saying has been confirmed by Didio and Lee.
Sales have been cosmetic. There has been no real growth. All the people who want to even use digital as some evidence to suggest Superman rebirth is doing so well are also using a medium that has depressed figures.
https://icv2.com/articles/news/view/...cc-2019-part-1
https://icv2.com/articles/news/view/...cc-2019-part-2