Indeed. Take the creators of our fave fictional couple for example. Once upon a time -in an interview- they said that Lois & Clark shouldn't be married, and that if they get married the story comes to an end (don't know why but sounds familiar). What they actually did while they were in charge as a team? Lots of stories with Clark and Lois as a married couple in the Dailies and it was never the end of them or their story, hehe.
Thanks for sharing!