Gail Simone claims that at a DC Comics writer's retreat she attended in the past, an A List writer suggested killing off Lois Lane because she doesn't sell action figures.
I’m guessing Mark Millar, the dude loves Superman himself and I do think he likes Lois, but this was right around the time he probably was entering his edgy phase. He’s an A-List writer who hasn’t done anything for DC since Red Son I think.