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Yeah. Obviously, Marvel does benefit from relaunches (that 122,000 number is better to have than not to have), but it generally only provides a temporary boost.
Matt Murdock's cooler twin brother
I'd give the Devil benefit of law, for my own safety's sake!
Thomas More - A Man for All Seasons
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Kinda looks like his fight with the FF.
Attachment 76748
I mean, in the long run, all books lose numbers. There's nothing that suggests Black Panther #178 would have had higher numbers than Black Panther #6 had.
I tend to think, at Marvel, characters are the main reason a book sells or doesn't sell with writers second and artists third. Most people go by essentially brand loyalty to the character. New audiences can be drawn in by a relaunch, but I don't get the impression a relaunch with the same writer moves the needle all that much even if there is a new artist (who isn't necessarily going to stay on the book all that long anyway).
Matt Murdock's cooler twin brother
I'd give the Devil benefit of law, for my own safety's sake!
Thomas More - A Man for All Seasons
Interested in reading Daredevil? Not sure what to read next? Why not check out the Daredevil Book Club for some ideas?
This is true. OTOH, when a book has reached a stable level, a relaunch often does more harm than good. After all, every new jumping on point is also a new jumping-OFF point.
I wonder how many readers left BP because Coates ignored his status quo with this whole "Galactic Empire Of Wakanda" business.
(Actually, this reminds me a bit of BLACK PANTHER: BLACK & WHITE, the first Kasper Cole storyline. It shed readers like crazy, because the existing readership didn't like it, and not enough new readers came in to replace them.)