Originally Posted by
Dark_Tzitzimine
I don't follow Marvel closely, but a quick glance at last month's solicits shows me that all the classic characters are back already, headlining their usual books. And this is after what, Marvel's fifth rebranding in the last eight years? Using a stablished character as a crutch to introduce more diversity or variety in the roster has been proved to never work in the long term and in the current status quo of DC, where no one is really happy with their direction, this will only further alienate the core fanbase for a spike in sales that will plummet in a few months. It happened with DCYOU already, it happened with most of Marvel's relaunches, it will happen again.
You want to diversify your characters? Appeal to a new fanbase? Then diversify your output with new books, new lines. DC's recent approach with subsidiary lines for young adults and kids is the perfect way to reach a newer audience, replacing a well-known character for literal unknowns, is not.