I think the uproar then was that, as I remember, Frank himself had become supernatural and had supernatural weapons and so on.
This seems more like Frank is still Frank but he's armed with some Asgardian gear maybe and he's gunning for some specific targets and once it's done, it's done.
And while this is running, we've still got Rosenberg in the main Punisher title and it's old school Frank all the way.
The Golden/Sniegoski Punisher was a radical rethinking of the character that seemed in danger of getting rid of all the classic Punisher trappings.