Guess they are aiming to contrast the main cast from each other as much as possible. Still, Cisco, Winn and Ray are all reasonably different, I don't notice too much unless they're all in the same room together, then it gets jarring. Well, hopefully they develop Luke to be more unique. All we've seen of him so far is the first trailer.
Meh. Out of interest I started reading some stuff about marketing and turns out there is a legitimate marketing strategy known as 'Troll Marketing'. Plus, ppl love an underdog, so apparently those in agreement can double-down in support. I checked a fairly prominent feminist blog site to see the comment section on the trailer, and this seems to be true, it was mostly praise after praise. And more than a few were gleeful that the "man babies" were triggered.
I'm far from an expert, but a quick bit of research suggests the 'backlash' was all highly intentional. As to whether it pays off remains to be seen. In either case, this has been highly educational.