Originally Posted by
Wall-Crawler
One of the most succesful ? Yeah, I think not, that's not the case, this run has been selling the same numbers as Gillen and Matt Fraction runs did, maybe a little more, but it's selling less than JMS and Jurgens run, not to mention this book has the extremely little (sarcasm) push of the MCU behind it, if it was as good as, say the JMS run, with Thor's current popularity it would be selling twice as much, yet not even with the increase in popularity has the book surpassed other notable Thor runs in terms of sales.
Yes, I don't doubt many people like Aaron's run, and I may sound presumptous but from what I have seen and gathered, even from letters in the very same issues, most of those are new readers that hopped on in recent years and have little knowledge of what came before and the Thor mythos and worldbuilding.
Many of the long time Thor fans I have talked to or interacted with, they all dislike this run, and on most forums I see more people disliking it than people praising it, and the ones who praise it all say the same, that he is reinventing the mythology, but how is that a good thing is beyond me, he is changing fundamentally all the elements that made Thor, well, Thor.
And your comparison with Slott's Spider-Man was perfect, yes it sold pretty good yet not as good as previous notable runs (JMS and Bendis) and most of the fandom wanted Slott out of the book.
Check, Check and check.
Let's hope the trend continues and Thor finds his Nick Spencer to redeem him.