Originally Posted by
Ascended
While I don't think investing in the LCS is the top choice, I do agree it should be done as a perfectly valid secondary path. Digital might be the prime mover in the future but you never put all your eggs in one basket, and new readers are new readers regardless of how you get them. Everything is trending into online purchases, but print (as a whole) does seem to be leveling off and stopping the decline in several markets.
Another problem with helping the LCS bring in new fans is that DC doesn't have a lot of control there. We've all heard the horror stories about shops that refused to order books based on one stupid and/or offensive reason or another, or drove away customers for the same. Shops like that aren't likely going to be very successful at bringing in a newer, younger audience and DC couldn't do much to change that.