I think that is a large part of the issue. That due to social media and image & listing previews it kills story interest if you already know the fallout before the event even starts. IMO that's why those of us reading during "the Muir Island Saga", "X-Cutioner's Song", and AOA were so keen on things was because outside of the preview cover art in the back of the issue you had no clue what was coming next. Had they just kept it all quiet and secret for Age of X-Man I think some of the problems people are feeling about this would have been less pronounced. But they were trying to hype it up, which backfired.