Originally Posted by
Comic-Reader Lad
I don't know if it'll be that low, but I can't see an opening weekend larger than $60 million unless the hype machine gets cranked up during March. It's entirely possible, but I haven't seen a gigantic push for the movie thus far. I'm thinking that it has a smaller marketing budget given that its production budget was around $90 million.
If the movie can get to $200 million domestic, it'll have made back its production budget. Then the overseas portion that Warners gets can pay for marketing, etc. with plenty likely left over for profit.
I think if Shazam can get to $500 million worldwide, Warners will be more than happy. Post-theatrical ancillary revenues would just be more icing on the cake. If Shazam didn't have such a small budget, it would have been really stupid of Warners to release it in between Captain Marvel and Avengers.
I like the idea of below-$100 million budgeted movies. It will allow Warners to take more chances and still be profitable in today's ever-crowded all-blockbuster-all-the-time marketplace.