Originally Posted by
Deadline
https://deadline.com/2019/03/shazam-pet-sematary-projected-box-office-opening-1202575628/
‘Shazam!’ Looks To Strike Lightning With $45M Opening
New Line’s Shazam! we hear is set to fly to a $40M-$45M start when it opens on April 5, a healthy opening in the marketplace after Captain Marvel‘s $153.4M, Us‘ anticipated $40M+ start next Friday and Disney’s Dumbo on March 28 which has a wild range from $58M to $75M (from some studio analysts).
Keep in mind a few things about Shazam!: While some guys over 40 remember him from the 1970s TV series, and that nostalgia will work in his favor, the superhero isn’t largely known by millennials. Of course, the pic is the strongest with Men over 25 in First Choice on tracking. Nonetheless we hear the studio has high hopes that younger audiences will discover this David F. Sandberg-directed movie. Early previews have sparked plenty of positive convo on social and Warner Bros. as we announced yesterday is holding paid previews via Fandango on March 23. If the movie wasn’t good, believe me, the studio wouldn’t be holding paid previews. Shazam!, though it cost $100M before P&A reportedly, is not Aquaman, so the industry should go easy on expectations here for this DC superhero. In unaided awareness, the demo that studios typically buy TV ads off of, Shazam! is even at 21 in men under and over 25; females under 25 are at 17, which isn’t shabby.