The odor on Dark Phoenix became more toxic after the studio pushed the film back again from Feb. 14 to June 7 — and this was two days after they dropped the second trailer, which screamed out the release date of Feb. 14! Not only did that confuse fans, but it really sent the message that Dark Phoenix could be a potential turd.
First off, the movie was never intended to be a summer film. Dark Phoenix is darker and more psychologically complex than other X-Men movies. It was always seen as an off-season release, and the original plan was to get out ahead of Captain Marvel (March 8) and be the first female-led Marvel movie.
We hear that Fox Studios CEO Stacey Snider was insistent on the change, and gave James Cameron the better pre-merger release date of Feb. 14 for Alita: Battle Angel after the pricey production was pulled out of the crowded Christmas corridor. Putting Dark Phoenix after Captain Marvel, and in particular after Avengers: Endgame, simply damaged the film’s image further. The best Marvel movies of the year are already set in critics and audience minds, and, natch, innate comparisons will be made. Fox, back in September, said they pushed Dark Phoenix to June after the second trailer popped in China, and opening over this weekend’s holiday was in the pic’s best interest (China beat the U.S. opening, $48.1M to $33M).