Originally Posted by
Revolutionary_Jack
OMD is something quite unprecedented in Spider-Man's publication history for the following reasons:
1) Until the Clone Saga, Spider-Man occupied a realistic corner of the Marvel Universe. Characters who were dead stayed dead. There weren't retcons like telling us "last 20 years didn't happen" or something that rewrote the actual stories. The Clone Saga had it stuck would have told readers that the Spider-Man since #150, i.e. the Peter Parker who romanced Felicia Hardy, who married MJ, of the entire Roger Stern, Defalco, Michelinie era, the one in Kid Who Collected Spider-Man was a clone. Now the Clone Saga failed. It didn't take. But OMD basically did what the Clone Saga failed to do, mostly because editorial and executive behind the scenes weren't in total disarray as it was during the Saga. It told readers that the Peter and Mary Jane of KLH (a story its writer said many times simply doesn't have the emotional impact without the marriage), of Michelinie's run, of the Venom arc, of the entire Clone Saga (where them being married and pregnant was the continuous throughline), of Identity Crisis, of JMS' run, of To Have and to Hold, Web of Romance wasn't married. And that doesn't work because the writers definitely wrote a married couple, and them being married was the emotional crux of those stories. And you can't make that into a "live-in relationship" and expect it to have the same impact. And before you go, the Clone Saga did it, why not OMD. The Clone Saga is considered a low-point in Spider-Man, and certainly not something to emulate. It's like saying that the people being the Captain Marvel movie should adapt Avengers #200.
2) Until OMD, every writer on Spider-Man worked on the character and status-quo handed down to him by the previous writer. JMS was handed down the status-quo of Mackie, which included a separated Peter/MJ, a resurrected Aunt May. Mackie got the status-quo of the late Clone Saga, and became the main writer of the Post-Clone Saga status-quo, the Clone Saga had to deal with Michelinie, Michelinie had to deal with the mess left behind by Owsley who fired Defalco/Frenz, Defalco/Frenz followed Roger Stern who followed O'Neill who followed Wolfman who followed Wein who followed Conway who followed Lee-Romita and who followed Lee-Ditko. The result of that strong serialized progression and relay race is that there are no large gaps between runs. Each run basically picks up from before. But Post-OMD starts with a considerable gap of time, much of that had to be filled in by flashbacks. This breaks the relay. Harry Osborn, remember him, he's alive now? How did that happen what blanks did that fill? Find out in some flashback issues no one remembers having read. What happened between Peter and MJ who went from married to "never happened" to broken-up and not speaking to one another and dating other people...wait and find out for some three years for OMIT which even people who like BND said was as-bad-if-not-worse-than-OMD and basically ruined BND and the characters.
3) Dan Slott, Guggenheim and others didn't work on the character and status-quo that JMS wrote and handed down to them. Since Peter as a character by having his personality, character development, and entire story retconned before they got to work on him, and they start with a huge gap in time, and they then proceed to introduce, reintroduce, and in the case of Harry Osborn, bring a long-dead character (dead for more than a decade) back into continuity without explaining the logic at the start...they were essentially creating a version of Spider-Man out of whole cloth rather than working on something built on before.
From the perspective of long-standing publication norms and practices, which are crucial to maintaining continuity and continuity is crucial and essential in maintaining a shared universe, especially one which is consequential like Spider-Man's...OMD destroyed the Spider-Man of AF#15. The one that comes after is a prefab one, literally since the writing team worked on it for 2 years before the publication of the last issue of OMD. Characters like Carlie Cooper and others were designated as love interests before audience feedback which was crucial for elevating MJ and Felicia Hardy into love interests. Now you can say that objectively, Marvel says Post-OMD is 616 and its canon we have to accept it, that's true. But internally from the publication history of the character and establishes norms, which is also objective, the character doesn't have direct ties or continuity to what came before it. And if it doesn't have that, then it is an entirely new and separate thing.
The reason Nick Spencer's run feels more natural and fitting for readers than Slott's is that Spencer is working in a more traditional fashion. His first issue had him unravel and destroy Slott's entire status-quo in a single issue and he did it within the established rules and contexts which is how Spider-Man writers worked on beforehand. JMS for instance didn't like Peter and MJ separated but he had to work with that and slowly built their reunion into one of the all-time great optimistic moments in Spider-Man. The plagiarism thing was something Peter really did and all Spencer did was send the chickens home to roost. Slott never once wrote a street-level Spider-Man and Spencer and later Taylor return Peter to that context where he was last seen in the JMS era where he taught High School.