Jason Macendale in fact has been continuously the Hobgoblin for a longer period of time than Kingsley and it was Macendale's Hobgoblin that showed up in the Fox Cartoon.
Incidentally Jason Macendale's first artist was none other than...Steve Ditko. When he first appeared in Machine Man, it was Ditko who drew him and co-created him but he wasn't Hobgoblin then. They made him Hobgoblin in #289 after they ended the original mystery by saying it was Ned Leeds and Macendale became Hobgoblin's legacy character, basically a way to keep the identity by jettisoning the mystery.
So in a larger sense, Macendale's lineage as the Hobgoblin is truer than Kingsley. He was the first Hobgoblin who was adapted to another medium, he was co-created by Ditko, he appeared as the Hobgoblin continuously for ten years. Whereas Roderick Kingsley was this mystery character that most fans didn't care about until Roger Stern's Hobgoblin Lives and when Kingsley came back in the same year that Norman was resurrected, and then you had Goblins at the Gate which established Norman as the Alpha Goblin, so Kingsley returned as Kingsley and became a minor and underused part of Spider-Man's rogues.