Originally Posted by
Revolutionary_Jack
The whole point of Jameson is that he's not a villain. He's an embodiment of Peter's guilty conscience.
He hasn't made Spider-Man's life any worse than Peter did himself. Peter ruined Spider-Man's life the day he let that burglar go, and Jameson running roughshod over him only externalizes his own guilt, that there was a time when he really was every bit the glory-seeking fame-obsessed hack that Jameson keeps accusing him to be. Peter also let his supporting cast live with a time bomb with Norman Osborn being let go and unrevealed by him. He did that even after the relapse in the drug issue. And thanks to that, Gwen Stacy died.
And in practical terms, all Jameson did was unintentionally help in Scorpion becoming a villain, and also Spider-Slayer, both are fairly minor villains in the scheme of things.
Spider-Man villains are mostly old dudes or older dudes. There is not one major villain who is the same age or generation as Peter Parker's. Whereas in the case of Batman/Joker, Superman/Lex, Reed/Doom, all of them are the same age or generation. Spider-Man's villains are designed or created to give the sense of the hero being the underdog, so they are shown as more experienced, and adults, and in the early stories the fun was that this teenager was punking these guys and feeding them lunch. Remember Green Goblin's first reaction on learning Peter's identity, more or less, "A kid, I've been fighting a kid". He convinced them he was older than he was. So Spider-Man's rogues are fairly streamlined.
Spidey villains are generally thugs-with-tech or thugs-with-powers (Electro, Sandman, Rhino, Shocker, Scorpion, Vulture). Or Chameleon who's a mercenary (i.e. international expensive thug), one tragic scientist (Lizard), scientist who become gangsters and thugs (Dr. Octopus), or Green Goblin who's a businessman and scientist. And you have Mysterio, a genius artist who also becomes a thug.
That leads to the major problem with Spider-Man's villains. In Batman's case, all the villains feel connected to Gotham city, to Arkham Asylum, and a sense of institutional failure and urban decay. You have this sense of the city of Gotham as the main villain which many writers have put across. I am thinking of Neil Gaiman's Riddler story, "When is a man a city?"
In the case of Spider-Man villains, almost none of them feel like New Yorkers or specifically New York villains. Most of Spider-Man's bad guys are thugs with tech, but the heart of technology in America isn't New York, it's Silicon Valley, or in the East Coast, MIT (Ultimate Shocker who Bendis made into a MIT tragic graduate up to his nose in student loans is one of the few times this was dealt with). New York is the heart of finance, the art world, politics, advertising. And of the lot Norman Osborn makes the most sense as a New York villain. Many have taken to treating him as a Trump analogue (except Osborn has chops as a scientist). Then you have Roderick Kingsley who is this failure of design. He's a fashion designer and merchandise savvy bad guy, and they made him another goblin. Since Spider-Man is a specifically New York hero, unlike FF, X-Men, Dr. Strange, Avengers who may live in the city but they battle threats of global, inter-dimensional, cosmic and mystic threats...that's a problem because his stories follow Peter and his supporting cast who live in a sort-of real sense and then Spider-Man fits there with Jameson, but then he fights Vulture or Sandman and it's suddenly some other genre.
This comes strongly in Spider-Man PS4 which tries to create a New York sensibility and feeling with Peter, Miles and MJ being "on point". And for the first half, Martin Li/Mr. Negative, FEAST all fit. But then the Sinister Six arrive, and you have Vulture, Rhino, Scorpion, Electro and it feels like a incursion of characters from another setting.