Originally Posted by
Revolutionary_Jack
I do agree that the title of this thread was not a good one. Because the intent of the OP is "Spider-Man's villains seem weak compared to other Marvel villains and other rogues, in terms of character, plot, and concept". By putting in the word "suck", you are going to upset or miscommunicate and give a sense that this is about bashing it overall, when it's about actually discussing these villains in different terms and categories.
Aren't they repeatedly featured in different media because Spider-Man is big and popular and so on? Are they the main reason that did well and sold well. That leads to an interesting thought experiment, Spider-Man without rogues gallery. Or superheroes without rogues gallery. Is the character of the superhero such that they could command interest without a roster of regular villains. Superman in the Siegel and Shuster era did not have a rogues gallery and overall Superman has generally not had a good bunch of villains, and yet Siegel and Shuster's Superman became the biggest thing and Superman's most profitable era in comics was the 50s to the 70s when he was the top superhero character. For instance, Superman Vs. The Amazing Spider-Man canonized the fact that Superman and Spider-Man were the two biggest heroes, i.e. both were bigger than Batman.
In the case of Batman, his best-selling movies, such as The Dark Knight featured the Joker who appeared in a movie after a gap of nearly 20 years in a new style. And Batman 1989 was also heavily promoted with the Joker, who was played by one of the biggest stars in movies and was heavily promoted in that, and had top billing too and that movie's success was a big deal at that time. Michelle Pfeiffer and Danny Devito also got top billing and heavily promoted that way in Batman Returns. The Adam West Batman show also featured a number of prominent celebrities and figures of that time as villains.
So you can actually argue that the Rogues Gallery of Batman is a significant reason why that character is profitable. Whereas in the case of Spider-Man, both Homecoming and ITSV did well without featuring prominent Spider-Man villains. I know everyone will say "Kingpin though" in ITSV, but again Kingpin is a Daredevil villain (officially classified that way by Marvel) and the most popular and respected version of Kingpin is the one in the Daredevil Netflix show.