It can’t be that hard because the only marketing I saw of CM was 2 trailers and the big game spot (with no interviews) despite being on various social media platforms while following multiple people who talk about comic book stuff. It’s not like somebody’s putting a gun to your head forcing you to read everyt article, watch every interview and consume every piece of marketing.
Lol Dinsey doesnt own RT WB and Universal do so go complain about them instead of pretending theres any actual evidence that Disney somehow controls what RT does. RT was getting in a Habit of getting bad press, makes way more sense then Dinsey forcing a WB/Universal owned company to do anything to solely bennafitt Disney. I'm also not sure what there is for Disney to defend and how they are scorching the earth defending a movie that has good odds of making a billion?
For all it's apparent wealth Hollywood is a rather insular business dominated by just 6 players, well 5 now that Fox is being taken over. In particular Disney is becoming increasingly brazen with how they exert influence, blacklisting papers that publish stories critical of Disneyland and strongarming theatres with unfavorable deals towards Disney movies. Rotten Tomatoes is just the most prominent example of how Disney is trying to push into the internet, stifling debate with astroturfing and algorithms. It won't work, people just start pushing back against Disney. In this way the whole Captain Marvel fiasco snowballs into something greater.
Again how is Dinsey strong arming a company owned by two of they're biggest competitors? Just because Disney Movie are the ones being attacked doesnt mean they have anything to do with RT decision. RT Iis getting bad press, it go some bad press when Black Panther was targeted, Captain Marvel was just a way more organized attack. I 100% believe them when they say they have been working in the changes for a year. I do think they rolled it out earlier then they planned because Captain marvel is straw that broke the camels back.
There is no Fiasco, the average viewer clearly didnt give 2 shits what people were saying in the internet about CM. If this movie had made antman money you can say that MCU die hard fanboys kept it afloat but when your gonna land north of 900m, its clear the General Audience didnt care and there was no fiasco. Except in a very specific echochamber, that seem to think they represent the masses. Despite evidence to the contrary
There's a book about that, but it's fairly antithetical to conservative, laissez-faire, market-driven attitudes.
https://www.amazon.com/New-Media-Mon.../dp/0807061875
Anyway, there is no evidence at all that Rotten Tomatoes did anything EXCEPT to improve their data and polling. Everyone knew Captain Marvel was going to be a huge success. Rotten Tomatoes doesn't control the box office, they reflect it. And look at that, Captain Marvel is a huge hit!
https://www.boxofficemojo.com/news/?id=4495&p=.htm
Disney did it again and the #comicsgate whiners can continue boycotting. Their opinions and their presence isn't needed by anyone, least of all by Marvel or D.C.
Dude, come on...
Folks with a conspiracy theory that has in no way been born out by any actual facts is not "The Death Of The Internet As A Public Forum..."
Never mind that the idea of that it was a source of "Information" gets undercut when jive turkeys are operating out in plain sight.
Never mind that calling what said jive turkeys were trying to do "Discourse" is an assertion that is on incredibly shaky ground.
They have started reprogramming stuff to make searches go for credible sources first, but it is kinda half measure; YouTube is the main base for Comicsgate and other like trolls and, while free speech is a thing, those channels break the rules of the platform right and left going about their anti-"SJW" crusade that it's mind-boggling that video takedowns and/or bans haven't been served.
Wrong on all three counts (at leas the ideology and unifying tenants parts); believe you me; I got sucked into the little cult long before Comicsgate was invented, before "SJW" was the go-to insult for anyone who was a bit left of alt-right, and all this crap we've got going on now. As far as refuting through debate, yeah, you can do that. The people rarely respond to it, but there hasn't been a troll argument yet that's withstood any examination of facts or application of logic t
You do realize that the public discourse is that the movie is fine at worst, if not good, and that the trolls attacking the movie, slandering Brie Larson, and all that jazz are sad little kings on sad little hills?
Doctor Strange: "You are the right person to replace Logan."
X-23: "I know there are people who disapprove... Guys on the Internet mainly."
(All-New Wolverine #4)
Surely you must concede that the marketing campaign around Captain Marvel was not normal; the campaign was divisive and tried to silence all dissent on previously neutral platforms. Ever since Brie Larson ran her mouth off to the press the marketing took a toxic turn that no sane company should undertake if they want to stay in business. It's a testament to the strength of the Marvel brand that short-term profits haven't been compromised more then have but that will change soon. No film, even ones as shamelessly formulaic as the MCU, can survive in a toxic atmosphere driven by a company that actively pushes it's customers away. People will forget Captain Marvel but they won't what Disney did to Rotten Tomatoes.
Last edited by Kintor; 03-17-2019 at 09:25 PM.
I will certainly concede that a small but vocal group of nutcases chose to twist a harmless campaign into their own message of hate, and have made themselves look quite foolish. The only people that found anything offensive are those who were dedicated to doing so against all reason. It's sad and disturbing, and somehow it needs to stop. People aren't this ignorant other than by intention.
Exactly.
There was NOTHING divisive about Captain Marvel’s marketing.
The problem is there’s a very vocal group of people online that have been revealed to be very dishonest and are desperately trying to make money off some people that hold bigoted views. The youtubers that latched onto this are now looking very foolish and have lost a lot of credibility (that’s not to say they had any because I’ve always known these guys are simply making money off trending topics and probsbly don’t even believe what they themselves are saying). Nothing Brie Larson said was offensive, Marvel/Disney didn’t market the movie in a any controversial and frankly Brie Larson deserves a lot of credit for the way she’s handled herself in the face of the lies and slander.
The Rottentomatoes thing is frankly as stupid as the “Disney bought off theatres” line of thinking (anyone who even believes that Disney bought tickets for Captain Marvel across the entire globe probably needs to do some critical self examination).
Green - It's worth noting that this in nothing like what actually took place in reality.
Blue - The only people who were "Pushed Away..." were people who were never going to buy a ticket anyway, and were trying to will a downfall into existence before the film ever came out.
Meanwhile out in reality, no actual paying customers appeared to have any problem with buying enough tickets to get the movie to three-quarters of a billion dollars.
Also, Larson does deserve credit for being smart enough not to try to engage in the nonsense that some folks were clearly trying to get her involved in.
The problem is that Brie Larson took it upon herself to start a political campaign at all; this is not how marketing is done. Studios have always cultivated relationships with favoured journalists and critics, to call that into question with some racially charged rhetoric directly sabotaged the film. To Disney's credit they just ran with it after Brie Larson lost control of the narrative, they've been itching for a fight ever since TLJ in the mistaken belief that one perceived victory would bring things back to the way they were. But as I said before, this is no way to run a business, a franchise like the MCU must be built on something positive not endless recriminations and public shaming. With Endgame we will see a jumping off point for the general audience and with it a potential catalyst for Disney's self-destructive marketing.