Originally Posted by
Kintor
The problem is that Brie Larson took it upon herself to start a political campaign at all; this is not how marketing is done. Studios have always cultivated relationships with favoured journalists and critics, to call that into question with some racially charged rhetoric directly sabotaged the film. To Disney's credit they just ran with it after Brie Larson lost control of the narrative, they've been itching for a fight ever since TLJ in the mistaken belief that one perceived victory would bring things back to the way they were. But as I said before, this is no way to run a business, a franchise like the MCU must be built on something positive not endless recriminations and public shaming. With Endgame we will see a jumping off point for the general audience and with it a potential catalyst for Disney's self-destructive marketing.