Originally Posted by
Vampire Savior
Rebirth, New 52... it doesn't matter. They are generally the same fans buying the same products, even if they don't like them. DC's problem is that there is very little demand for its products. Even the sales numbers we see from Comichron are inflated due to double shipping (which is when the companies send more comics than the shops actually order), variant cover scams that force shops to buy a bunch of useless copies, and comics that simply don't sell. If Batman is selling 100,000, then probably only 50,000 to 70,000 of those books were actually bought by readers. Think about what that means for a book that sells 30,000 copies to comic shops. Probably only 15,000 were actually bought by readers. A random number 1 comic that is way over ordered by shops, and that has a bunch of variants, that might sell 100,000 copies probably only goes to like 30,000 actual readers.
It's an extremely unhealthy industry when you actually take a real critical look at it.