After Fawcett Comics had to take the SHAZAM! (Marvel Family) franchise out of publication in the wake of losing the infamous lawsuit to DC during the 1950s, the entire SHAZAM! franchise lay dormant in pop culture for twenty years until revived via a new DC Comics series and a moderately popular Saturday morning live-action TV series during the mid-1970s. After that brief resurgence during the 1970s, SHAZAM! did not return to complete dormancy as it had between the 1950s and 1970s, but went into a much longer period of underexposure from the early 1980s until the current release of the Zachary Levi/Asher Angel movie. SHAZAM! didn't disappear completely between the 1980s and 2019, but the Marvel Family's exposure was limited outside of dedicated DC Comics fans.
The SHAZAM! movie is doing well, and hopefully, elevates the entire franchise's popularity to a level it hasn't seen since at least the 1970s, but is that as far as SHAZAM! can go in spite of the film's success due to the franchise's extended underexposure over the decades?
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