Quote Originally Posted by Tami View Post
They were innovative in that way. Probably why they ended up being taken in by Amazon. Innovative isn't always profitable.

Amazon probably did what they usually do. Offer to buy out Whole Foods. Then, when Whole Foods refuses, start selling an inferior version of what Whole Foods sells, at a deep discount, until Whole Foods has no choice but to sell out to Amazon, most likely for a lower price than Amazon originally offered.