Didio started out as VP of marketing. He is very into brands and selling things to general audiences from a business, corporate perspective.

He is way more interested in having IPs and franchises streamlined then actual passion for DC characters and their stories.

He had said himself in a recent interveiw that he does not like legacy heroes, specifically Wally and Dick, because they "threaten" their respective brand.

Nightwing being independent and evolving as a character undermines Batman. In his own words he dosent see the point of Wally or Nightwing because they will never replace Bruce or Barry so they are at best superfulous or at worst a "threat" to them. Which shows his bias rather than his business sense but that's something else.

He had it all wrong though. Comic fans read and enjoy THE CHARACTERS. We read comics for the people behind the mask for the most part.

Yes brands have a place but they should not be the deciding factor. As a Wally fan if you want to give Wally a different name I would be OK with that. It wouldent be ideal because it is a part of his identity but I love the character. So as long as it's still Wally West the core and characte is still there.

Didio is good in the business and corporate department but as far as the creative head he has no place as he doesn't care for the characters themselves.