I think Didio is a victim of circumstance
No matter what D C does, Marvel will keep
tossing out tons of material and D C will continue
to fall back after a brief period of selling success.
Sure D C has done things I am not a fan of,
but D C has also tried and done many things that
have kept me focused more on them.
Could they have gotten Hickman? probably not
I have to imagine if he really wanted to come,
Didio and all D C would have moved things to make
it happen.
What I respect about him is he is not pig headed
He may say and try things that some don't like,
but at the end of the day if it is not working or something
better is worth trying he will go forth with it.