It's 2019. Except for some noirish types like The Phantom, and The Shadow, or some sci-fantasy types like Flash Gordon, The Jedi, and The Matrix, nobody's ever seen or heard of superheroes. None of the tropes exist.
S&S are releasing their brainchild. What would he be like? Who would his antagonists be? What would Clark Kent's background be? Would he have a secret identity? If so, what would his day job be? What powers would he have?
Run wild.