AvX was all his. He gutted a years-long plot that had been carefully built up so that Iron Man could fire a laser at a cosmic entity and Captain Fascist could Phoenixplain to the X-Men.
What can I say but, "I love comics."
I am positive it wasn’t. That has corporate directive all over it. Brevoort is not corporate. He wasn’t even the EiC and that isn’t corporate either. Decisions like that were made much higher at Marvel board level.
Purely because he is a name people recognise. It is stupid anyway he is the biggest fan and geek in the Marvel offices. He’s the one they turn to when they are discussing ideas and he will just rattle off the issue number it happened in previously. He is the guy who got a tear in his eye when he was told Marvel could use the Champions title again. It is like fans attacking a fan because they happen to work for editorial. We couldn’t hope for a more representative voice in the Marvel retreats.
He would beat everyone here in a Marvel Trivia contest.
His title effectively means he is like a deputy EiC. The EiC can’t possibly look after every book so one of the senior editors helps out with the larger picture while also responsible for senior editing on some lines. It’s a seniority title not a responsibility title. If anything he is more the public facing editor when the EiC is more focused on keeping the board happy and keeping the talent happy.
If his name is in the book credits he had some form of input. If not he neither gave significant notes nor signed it off.
Some of us think AvX was the beginning of the purple patch for Marvel. It effectively took us into Marvel Now and created the best Cyclops we had for decades (my favourite character in comics so not just saying that as a casual reader). YMWV, but for everyone who knocks AvX on message boards there are literally hundreds that bought it and enjoyed it.
Last edited by JKtheMac; 05-16-2019 at 08:53 AM.
Regardless of which editor/writer/exec came up with which specific idea that really rubbed X-Men fans the wrong way, Brevoort and Bendis actively ridiculed X-Men fans for pointing out how the X-Men IP was clearly being marginalized by Marvel because they didn't make maximum profit from X-Men stuff. Even if you were prefacing it with something like, "I get as a business they want to utilize things they make maximum profit from," you were wrong, and/or still a crazy X-Men fan - you "have a complex." (Hence, the "CompleX.")
If you recall Hickman making jokey remarks making fun of X-Men fans on Twitter, it was because he was mocking Brevoort, Bendis, and co.'s approach.
Anyway, that's the main/actual reason why X-Men fans have a bone to pick with Brevoort.
Last edited by Filthy Mutie; 05-16-2019 at 11:02 AM. Reason: I can't type.
Sorry if this has already been discussed but who are the 2 women between Nightcrawler and Archangel on the House of X #3 cover? Is that M and Kitty?
I wonder if that is Hickman's core team...
I didn't really pay much attention at first because I was so glad to see Monet. lol But really looking at her, she looks like Hope. I would prefer Husk though.
This as a core team would be interesting, but I have doubts it's a standard team book. It'll probably rotate a bit. I am curious how much story we're gonna get in just 2 minis, and how it's gonna all come together like Hickman said.
I also remember Tom Brevoort being the only one to come out and say: if you had 2 properties, and for one of them you get 100% of the revenue and for the other you only get a small percentage, which one would you focus your resources on? Which is how the real world works and how businesses think. Fans might not have appreciated the candor, but I challenge anyone to disagree with the logic.
All this. It wasn't like Marvel was "OK, we'll make Avengers our priority, and the X-men will be on their own little corner" or something in the sense. They actively acted out to harm the X-men for petty reasons, both with the Avengers and the Inhumans.
I said already at the time and it's even more clear in hindsight that it was no coincidence AvX happened around the time Uncanny with the Extinction team was the best selling regular title at Marvel, selling more than the Avengers books in the end of Bendis run despite much less promotion than it and also WatXM, and the event was essentially designed to destroy the team, it's most popular members and their relationships with one another, with essentially zero imput from the X-office at the time or even the writer of the title they appeared.
House of B and Powers of Tom
I don't blind date I make the direct market vibrate