Quote Originally Posted by Vordan View Post
1. Bendis has not been the guy who wrote the acclaimed USM or Daredevil storyline sin a long time. His star power towards the end of his career was clearly on a downward trend, his books were solidly in the “mediocre” category, and even Miles fans have said the character needed fresh blood
2. While I never really loved Jurgens Action, and Tomasi shot himself in the foot with the summer of filler, people generally didn’t hate the Rebirth Superbooks, so there wasn’t a huge push to shake things up from readers
3. Aging up Jon was stupid and hasn’t really proven to be very interesting
4. Rogal is boring (although I love Red Cloud and the Invisible Mafia)
5. Bendis’ decompression coupled with the books no longer double shipping has a tendency to drag stuff out (this is mostly for Superman, Action has been fine imo)
6. Some of Bendis’ dialogue is bad and there have been a couple continuity errors editorial really should’ve caught
And like Sacred said, the Superman franchise has been rather weak for a while now. The post-Morrison New 52 Superbooks sucked and the Superbooks right before Morrison Action Comics generally sucked (except for Cornell Action) after New Krypton imploded.

Hulk was killed off, stayed dead for a couple years, and then his resurrection helped create interest. He came back in a relatively good Marvel event, Ewing shook up the book and character in a positive way, and Hulk was in a wildly successful movie that creates interest in him.

Superman was in the generally awful Snyder films which did nothing to endear him to the general public, Bendis is not as good a writer as Ewing and is far more controversial, and the reception to the Bendis shakeups has been mixed. I’d frankly let Bendis keep Action and put Loveness, Yang, Priest, or Seeley on the main Superman book. Someone DC wants to help push as their next big star like Ewing is right now for Marvel, because DC really needs to start cultivating some new star talent. Marvel has Cates, Ewing, Thompson, and Eve Ewing while DC has just ticked off their golden boy King, Snyder is planning on focusing more on creator work, Morrison and Johns are on the periphery, and they need to start building up their next gen.
The movies have absolutely nothing to do with interest in comics. If that were the case then Iron Man, Captain America, and Thor would be 1, 2, and 3 every month.

Hulk's death didn't cause his sales to sky rocket either. Immortal Hulk didn't start off beating Batman. It hasn't been out for just a couple of months. It took great writing and positive word of mouth for it to reach the level of success it has.