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Thread: May 2019 sales

  1. #31
    Astonishing Member cranger's Avatar
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    So Immortal Hulk #18 did ship in May and was outsold by both issues of Tom King's Batman and his Heroes in Crisis. Everyone can go about their regular routine again.

  2. #32
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    Here are the estimates for Top 500 in May 2019

    https://icv2.com/articles/markets/vi...omics-may-2019

  3. #33

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    Even though Immortal Hulk 18 lost 12,000 in sales compared with #17, it's still selling very well at 75k.

    Each of the early issues has gone through multiple printings, and there are Director's Cuts coming, so even if there were a temporary spike due to variant covers, not all of that spike will disappear going forward.

    I'm sure IHulk will settle into the 60-70k region, and that would be pretty phenomenal. It's really the only Marvel ongoing series that has any buzz right now, and it's been decades since the Hulk has had any heat.

    Batman is still in the top 10, but sales are now in the low 80k range. Given how stores order 3 months in advance, they will probably sink further into the 70ks -- so DC has already seen these even worse sales figures in-house. That's likely why DC yanked Tom King off Batman, not because of anything to do with IHulk outselling Batman for 2 issues. Comic book companies are not that quick to react, and it doesn't matter how a competing title is selling. It only matters that your bread-and-butter title keeps losing a few thousand readers each month.
    Last edited by Comic-Reader Lad; 06-10-2019 at 09:59 AM.

  4. #34
    Astonishing Member cranger's Avatar
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    Quote Originally Posted by Comic-Reader Lad View Post
    Even though Immortal Hulk 18 lost 12,000 in sales compared with #17, it's still selling very well at 75k.

    Each of the early issues has gone through multiple printings, and there are Director's Cuts coming, so even if there were a temporary spike due to variant covers, not all of that spike will disappear going forward.

    I'm sure IHulk will settle into the 60-70k region, and that would be pretty phenomenal. It's really the only Marvel ongoing series that has any buzz right now, and it's been decades since the Hulk has had any heat.

    Batman is still in the top 10, but sales are now in the low 80k range. Given how stores order 3 months in advance, they will probably sink further into the 70ks -- so DC has already seen these even worse sales figures in-house. That's likely why DC yanked Tom King off Batman, not because of anything to do with IHulk outselling Batman for 2 issues. Comic book companies are not that quick to react, and it doesn't matter how a competing title is selling. It only matters that your bread-and-butter title keeps losing a few thousand readers each month.
    While I would easily imagine that if Batman was still selling over 100K each issue it would remain untouched, part of me thinks this has more to do with 1) just getting rid of twice-a-month titles altogether as only 4(?) titles are still doing that and 2) maybe some sort of status quo change is coming that makes sense to switch things up. Given that the twice-a-month is ending across the board tells me this is not all about Tom King, but the 'soft' sales may have prompted a change of direction.

  5. #35
    Ultimate Member Digifiend's Avatar
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    It's five books that are still twice a month. Batman, Detective, Wonder Woman, Flash, and Justice League.

  6. #36
    Spectacular Member Castling's Avatar
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    Quote Originally Posted by AngryComicBookNerd View Post

    It's also possible, though unlikely, that Marvel is trying to capture more of the potential audience with more titles. Theoretically, you could hit more demographics by releasing more comics which are specifically targeted to certain groups. Most fans won't buy every single release, but maybe one group buys some and another group buys others. This is tougher to do with fewer titles because you end up needing those titles to appeal to more people which can run the risk of just alienating the entire audience. This Marvel method may work on paper, but execution is another story. Just an opinion, but lately it feels like most titles are targeting the same narrow audience.
    As the numbers show, it didn't make much difference in May.
    Also, I see a lot of DC Comics collections in Wal-Mart.

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