Interesting commentary from the AV Club on the 2002 Spider-Man.
When Sam Raimi’s Spider-Man hit theaters in May of 2002, movies based on comic books weren’t the dominating cultural force that they’ve since become. Batman had been dormant in live-action, big-screen form since 1997’s disastrously campy Batman & Robin. Superman hadn’t flown into multiplexes since the ’80s. Iron Man, Thor, The Hulk, Ghost Rider, Captain America: all in the future. Only the X-Men franchise was active back then, and there was no particular reason to think that it would go on to inspire multiple prequels and Wolverine spinoffs. Spider-Man became the first movie to gross $100 million during its opening weekend, and its success surely led to the glut of superhero movies we’re now experiencing, but it didn’t feel inevitable at the moment it appeared. It felt anomalous.
Looking back at Spider-Man now, people tend to cackle at its cheesy digital effects, which were none too impressive at the time and look almost antediluvian today, like something that escaped from a defunct video-game system. (The webslinging was much improved in Spider-Man 2, which is one reason why that film is remembered more fondly.) Thing is, though, nobody really cared about the action sequences, even at the time. What Spider-Man offered, more than any comic-book movie before or since, was a close approximation of its source material’s unique tone. Raimi and screenwriter David Koepp aren’t afraid to be earnest, even corny; the film is technically set in the present (“and Macy Gray as herself”), but its sensibility seems entirely formed by the values of the ’50s and early ’60s.