Originally Posted by
LittlePriest
Could be a property rights thing. Not that they don't own their Hercules, but that there's like a hundred of them. I'm reasonably sure every content owner owns one that's been pushed at one point or the other over the last few decades.
If they push Marvel's Hercules, people might buy more Disney's Hercules (a win-win actually), or this new movie Hercules, or give Kevin Sorbo twenty bucks for an autograph, or hell, I can't keep track of them all.
Maybe they're moving away from trying to own mythological figures that are thousands of years old. I can write my very own Hercules, right now, and (if I won the lottery) publish it and Marvel couldn't say a thing about it. I could include most of his mythological "supporting cast" as well. I'd just have to avoid certain particulars to avoid successful litigation. That would put me, and probably all these other Hercules pushers in the same boat. They can all use the same characters with the same names all day long and twice on Sunday, but if they accidentally reuse something that the other guy used first then people get sued.
It would be a bunch of "I used Hercules in a green kilt thing first!." kind of stuff. Everyone pushing a Hercules would have to be a complete and total expert on what all the other Hercules had done to avoid trouble. It just seems like a huge pain in the ass.