And Iron Man is Marvel's top franchise. But his book is currently struggling in the direct market. The Titans are pretty much in the same boat. Mainstream popularity doesn't translate to comic book sales.
That's nice. It's not going to move the volume of books that DC wants. Barring a major paradigm shift, the Titans are doomed to irrelevance in the current direct market.I think a lot of people are just overthinking it. To me, the Justice League always seems like coworkers while the Titans seemed like family.
I think you have absolutely nailed one of the problems with the various young heroes books at DC.